About Erin Goffin, neuro-transformational and productivity coach
Most entrepreneurial moms spend their days juggling all the things and trying to keep it together. I’m Erin Goffin, and I believe life is too short; our kids are growing up so fast, and we don’t want to miss out on the good stuff just because we’re too busy trying to keep it together.
That’s why I help women decrease the crazy with the help of neuro-transformational coaching. This helps you get to the root of the beliefs, perceptions, and attitudes that are holding you back. We can then retrain your brain to adopt new beliefs, new routines, and new habits. So you can become the strong, successful woman you’re meant to be.
I never wanted to be a superhero.
Since I was a little girl, I’ve always loved helping behind the scenes. Being the sidekick. The Bippity-Boppity Boo, the Enda, Dumbledore with his wand, Alfred, Yoda. You get it.
In 2001, I started my first business (a direct sales business) so I could stay home with my three kids.
Before that, I had a great job working as a pharmacy technician for a major retail chain. But Toronto daycare is crazy expensive as it is and when two of my kids got diagnosed with chronic illnesses, I didn’t really have much choice.
Being pushed into the daily hustle of direct sales, I lost myself. I lost my identity, I lost my feeling of fulfilment. Even though my business was fairly successful, it wasn’t “me”: all I did all day was juggling all the things - and the mom guilt was just as bad as when I was still working in corporate.
Neuro-Transformational Coaching
That is when I turned to neuro-transformational coaching: getting a life coach helped me break through my baggage, and made me realise I wasn’t fulfilling my true potential.
What I really wanted to do was help people: be the person behind the scenes, and help other women realise they always had the power, and they don’t need a superhero suit to be a wonderful and successful person. Unless they want one.
I became a certified Neuro-Transformational Results Coach in 2017, and even obtained my Master's Degree in NTRC two years later.
I specialise in productivity coaching, so I can help fellow entrepreneurial moms juggle life and business without sacrifice or guilt. To break through mental barriers and limiting beliefs, and achieve those outrageous business goals - while being there for your family, and even entertaining relationships and a social life at the same time. It’s not impossible!
My Watch Tower is in Toronto, but I mostly work online; through Zoom, my phone and my supercomputer (the wonders of modern technology!), I support people from all over the world in their entrepreneurial & personal journeys.
Curious to learn more about neuro-transformational results coaching, and how it could help you?
Organise and Plan Your life.
Over the course of the years, clients and friends would come to me for help getting organised. I helped them create systems and routines to get more done in less time - and created planners to go with these systems.
You can now find these planners on Etsy as well
I’m more than just my business…
When I’m not behind a computer, I create.
I write, crochet, practice sign language and dream.
And I love to support my kids in their own endeavours, now that they’re older. We sit and talk about school, dreams, the future. My daughter is a singer/songwriter, my boys love to code a bunch of computer mumbo jumbo that I don’t understand. They are growing up to be such wonderful people who I’m so proud of.
And besides all that, I love new experiences and meeting new Superheroes. Whatever your power or your kryptonite, I would love to meet you.